Reusables
We're dedicated to increasing recycling, but we ultimately believe that encouraging reuse is the best way forward for a more sustainable future.
As part of our Costa Club Loyalty scheme, every time you buy a barista made drink in a reusable cup we’ll give you an extra bean.* This means after only four drinks in a reusable cup, you’ll earn one for free! Learn more about the Costa Club and sign up here.
And, to help encourage our customers to carry a cup with them, our reusable cups come in lots of different sizes and colours – whatever your style, there’s something to suit everyone.
We also introduced new in-store glassware for our iced drinks in 2018, which saved around 8 million plastic cups in the first 6 months alone.
Testing reusable cup schemes
In 2022 we ran a trial of our very own reusable cup scheme called ‘BURT’: standing for ‘Borrow, Use, Reuse, Take back’. It was our first trial of an integrated on-the-go reusable cup scheme and ran across 14 stores in Glasgow.
Customers could borrow a reusable cup, use it, reuse it, and take it back to a store for it to be washed before being used again. Not only did this help customers who may have left their own cup at home or didn’t want to carry a reusable cup around all day, it also helped us learn more about how a scheme can work for our customers and baristas in our stores.
Next, we're taking a closer look at how we can build upon and improve this experience, helping us on our journey to deliver an effective reusable cup scheme at scale. Watch this space.